Our strategy

Our long-term economic success and the envisaged expansion of our business are based on a focused, tried and tested corporate strategy.

While we continue to strengthen our leading position in the Swiss domestic market – optimising our brand and product portfolio and driving innovation and strong brand concepts – we are also stepping up our international growth.

Our focused international presence gives us geographical diversification, enabling us to exploit synergies and economies of scale and participate in growth, especially in emerging markets.

We also practise rigorous cost management throughout the entire Group, which allows us to invest in sustainable growth and innovation. Furthermore, we optimise our processes on a continuous basis, thereby boosting our productivity and ensuring that we constantly improve the way we do things.

To complement these three main pillars of our strategy, we additionally invest in the development of attractive niches such as organic and goat’s milk products and desserts.