January
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Acquisition of a blue cheese production site in the US
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By purchasing a blue cheese production site from the Great Lakes Cheese Company, Emmi is gaining capacity and know-how for the production of blue cheese in the US and at the same time extending its value chain.
february
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Sale of Emmi Frisch-Service AG to Transgourmet
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After extensive analyses, Emmi decided to sell the Swiss trading company Emmi Frisch-Service AG (“EFSA”). In particular, new customer requirements led to increasing competition and cost pressure, as a result of which EFSA fell below the critical business mass. The buyer is the Transgourmet Group.
march
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Fat is back!
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More and more consumers are becoming aware of what they eat. But this awareness can take very different forms. Some people pay meticulous attention to the number of calories consumed, while others consider a balanced diet to consist of the widest possible range of foods. Pleasure also has its place in such a diet. And this is where Emmi Moments comes in, the new yogurt in the flavours chocolate, caramel, strawberry and lemon cheesecake.
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Emmi enjoys a good reputation
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According to a study by consumer research institute GfK, Emmi enjoys an excellent reputation among the Swiss population. Emmi was voted the ninth most popular company alongside firms such as Migros, Rivella and Geberit. For this ranking, around 3,500 people were surveyed and companies from a wide range of industries were included – including pharmaceutical firms and banks.
April
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New products and new Emmi Caffè Latte presence
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Fifteen years on the market and not tired at all! In 2019, fans of cold coffee drinks were in for a treat. In the spring of 2019, two new products were launched on the market: Emmi Caffè Latte Colombia Edition and Emmi Caffè Latte Cold Brew. The special thing about the last one: the coffee is “brewed” with cold water for twelve hours. The effect, thanks to this process, is that the coffee is less acidic. At the same time, coffee prepared in this way needs less sugar.
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Pierrot is back!
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Almost everyone who spent their childhood in Switzerland between 1970 and 2000 remembers the colourful little man from the ice cream advertisement. Between 1974 and 1999, Tom, Magic, Pierino and co. were produced in Ostermundigen. And after an almost 20-year hiatus, the cult brand has been breathed back into life there.
The mascot Pierrot is designed to evoke childhood memories and feelings of nostalgia. So that the children of yesteryear buy Pierrot for themselves and share the love with the children of today.
may
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Acquisition of Leeb Biomilch Gmbh
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With a 66% stake in the Austrian organic goat’s milk and sheep’s milk processor Leeb Biomilch GmbH (“Leeb”), Emmi is strengthening its position in the market for goat’s milk products. With this acquisition, Emmi is also expanding its range to include organic vegan products. Leeb currently has around 50 employees and generates sales of over EUR 15 million. The two previous owners Hubert Leeb and Jörg Hackenbuchner will continue to hold shares in the company and will remain active in their current roles as managing directors.
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Toni’s from Central Switzerland
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Under the Toni’s brand, mozzarella and fresh cheese spread is now available at Coop in three varieties. What sets Toni’s apart from the competition? It’s a real Swiss brand. Despite a milk surplus, most of the fresh cheese spreads consumed in Switzerland come from abroad. In addition to offering “swissness”, Toni’s aims to win over consumers with a creamy consistency, a delicious taste and good value for money.
JunE
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Emmi strengthens its presence in Latin America
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Emmi is increasing its stake in Laticínios Porto Alegre Indústria e Comércio S.A. from 40% to 70%. The dairy is active in the segments natural cheese, mozzarella and fresh cheese (“Requeijão”), UHT milk, cream, butter and whey powder. Since Emmi acquired a stake in the company in July 2017, it has performed well and is now among the top three dairies in its region. With this transaction, Emmi is strengthening its presence in Latin America and building further bridges beyond its existing presence in Chile and Mexico.
July
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Acquisition strengthens dessert network in Italy
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Italian specialty desserts represent an important strategic pillar for Emmi. With the acquisition of Pasticceria Quadrifoglio in Modena, Emmi is expanding and strengthening its network consisting of A-27, Rachelli and Italian Fresh Foods. The family business sells its patisserie desserts and ice cream through the food retail trade and the food service channel in Italy. It has around 90 employees and posted net sales of some EUR 19 million in 2018.
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Emmi is the main sponsor of the skiing star Wendy Holdener
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Emmi has been a sponsor of the FIS Alpine Ski World Cup since the 2009/10 season. Emmi Caffè Latte has been visible in the start or finish areas, on hoardings or on start numbers at up to 40 races a year across Switzerland, Germany, Austria, Italy, France and Norway. Following a successful third-party sponsorship arrangement, Emmi Caffè Latte is the new main sponsor of three-time world champion and Olympic gold medallist Wendy Holdener, from Oberiberg in Switzerland, starting in the 2019/20 season.
August
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Emmi strengthens its Latin American business
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Strengthening its international presence is a key pillar of Emmi’s strategy. Some of the desired growth is to be achieved in growth markets in Latin America. Emmi is present in the Chilean market in the form of local company Surlat. In August 2019, Surlat agreed to merge with its competitor Quillayes. The two companies complement each other perfectly. While Surlat has a strong position in the fresh products sector, where it has also made a name for itself with lactose-free products, Quillayes offers a very extensive portfolio of cheeses. Cumulatively, the two companies posted sales of around 120,000 million Chilean pesos (approx. CHF 170 million) in 2018.
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Female empowerment in the driver’s cab
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Four young women have been training as road transport specialists in Ostermundigen since August 2019. This is remarkable: not only is there a general lack of new recruits, but the occupation has long been a male bastion. Together with three other apprentices in Emmen, these women are part of Emmi’s 95-strong team of drivers in Switzerland.
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Emmi is becoming a member of the H2 Mobility Switzerland Association
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To supply customers with fresh goods on a daily basis, Emmi lorries cover a great number of kilometres every year. Emmi is committed to making this transport as environmentally friendly as possible. The electromobility advertised for passenger cars is not a practicable solution for freight vehicles in the foreseeable future. However, hydrogen could offer a potential alternative to conventional fuels. It combines environmental benefits with a high degree of practicality – especially thanks to the simple refuelling process and long range. Emmi is therefore becoming a member of the H2 Mobility Switzerland Association in the aim of promoting developments in this area.
September
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Plenty of space for innovations
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The Brazilian dairy Laticínios Porto Alegre in Antonio Carlos built its new production facilities in the record time of just 13 months. Yogurt and fresh cheese will mainly be produced there in future, including Moments – a Brazilian version of Emmi Moments, the gourmet yogurt popular in Switzerland. The factory was opened on 26 September 2019. In the launch phase, around 100 people will work in Antonio Carlos.
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Better animal welfare and environmental protection
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In 2016, Emmi set itself the goal of introducing a sustainability standard for its Swiss cow’s milk suppliers by 2020. This vision motivated the industry and resulted in the nationwide “swissmilk green” sustainability standard, which Emmi welcomes and supports as an important first step. By 2022, all Swiss dairy farmers are expected to make additional sustainability efforts that benefit animals and the environment in particular. In return, they will receive a supplement of 3 centimes per kilogramme of milk (in the “A segment”). A good three-quarters of Emmi’s milk suppliers currently meet the new sustainability requirements.
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Protein still rocks
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Milk products with a high protein content continue to enjoy great popularity. Emmi therefore launched additional high-protein products on the Swiss market in the autumn of 2019, including a cheese for the first time. In Austria, Emmi’s protein products – drinks and yogurts – are available under the new “ProTime” brand.
October
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Discovering talents
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Training as a dairy technologist is challenging. It requires interest in biological and chemical processes, quality awareness, conscientiousness and technological flair. And last but not least, a dairy technologist needs to be able to tackle everyday production work. Talented new recruits are therefore in great demand in the industry. Such talents were on display at the first “SwissSkills” professional championships for dairy technologists. Emmi supported this event as the main sponsor.
november
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Surlat puts a new warehouse into operation
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Surlat, Emmi’s Chilean subsidiary, produces a wide range of dairy and fresh products at its facilities in Pitrufquen. After about one year of planning and construction, a new warehouse was put into operation at the site. It houses capacity for 4,000 pallets. This investment will enable growing demand to be met even more efficiently.
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Emmi cheese meets with success at the World Cheese Awards
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Emmi is the largest cheese retailer in Switzerland and markets its cheeses around the world. One way of making foreign retailers and consumers aware of its cheeses is to take part in competitions – for example, the annual World Cheese Awards. At the world’s largest cheese industry competition in 2019, cheese specialties from the Emmi range won a total of 26 awards.
december
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Favourite farmer chosen
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Consumers should be able to see who is behind Emmi’s milk products. These are numerous farming families from all over Switzerland. And with around 6,000 milk suppliers, almost all consumers in Switzerland have an Emmi farmer in their immediate vicinity. To strengthen the bond between Emmi and these farming families, over 250 milk producers already showcase their farms on the Emmi website. In 2019, Emmi launched the online competition “Take the cow out to pasture”. Christian Hitz received the most virtual cows. On his real pasture farm in Untersiggenthal, Aargau, he keeps around 80 Holstein cows. The animals are housed in accordance with the additional requirements of the two state-controlled animal welfare labels RAUS and BTS (stables).
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The largest raclette cheese dairy in Switzerland celebrates a milestone
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Emmi has operated the cheese dairy in Landquart and the associated Grisons mountain cheese warehouse since 2003. Over the last 15 years, the operation has not only developed into the largest raclette cheese dairy in Switzerland, but also produces “Switzerland Swiss”, which is popular in the US. Around 350,000 wheels of raclette cheese, 80,000 wheels of mountain cheese and 10,000 wheels of Swiss-type cheese are matured in the warehouse. In 2019, thanks to rising demand, the volume of milk processed in Landquart exceeded 100 million kilogrammes for the first time. This milk is sourced from around 650 dairy farmers in the surrounding area (Grisons, St. Gallen, Glarus and Schwyz).