The Emmi Group continued to systematically strengthen its strategic niches in 2024. Emmi celebrated a defining dairy moment when it expanded its coffee and dessert expertise through two strategic acquisitions.
In spring 2024, Emmi celebrated a very special moment in its history as it looked back on the time when Emmi Caffè Latte was launched 20 years ago. When developing Europe’s first ready-to-drink coffee, Emmi drew inspiration from the popularity of the cold drink in Japan.
Emmi Caffè Latte got off to a brilliant start. To this day, this iconic drink is made in Switzerland using high-quality Swiss milk and barista-quality coffee. In contrast to the competition, it is made with 100% natural ingredients.
The incomparable success of Emmi Caffè Latte bears witness to the tireless pioneering spirit, time-honoured craftsmanship, remarkable innovative strength and clear strategic focus that characterise Emmi. Quality and enjoyment have been the focus from the very beginning. Emmi Caffè Latte has been continuously developed over the years and sets new trends year after year.
Emmi launched two new flavours to mark the anniversary. With its cool design by artist Ona Sadowsky, “Cookies & Cream” is specifically aimed at Generation Z. The plant-based alternative “Plant-based Macchiato” and the new version “Decaf” without caffeine are also in keeping with the zeitgeist. Emmi Caffè Latte celebrated its impressive success story with its fan base throughout Switzerland.
A key part of the success story is Emmi’s high level of expertise in coffee. Emmi further strengthened this in June 2024 with the acquisition of the Hochstrasser coffee roastery in Lucerne. This strategic step enables Emmi to ensure the freshly roasted and brewed coffee it uses for Emmi Caffè Latte is of outstanding quality. It combines the innovative strength of both companies when continually developing this iconic brand.
The success of Emmi Dessert Italia and Indulge Desserts in the USA has seen Emmi sharpen its expertise in these markets over the past ten years. This has allowed Emmi to strengthen its positioning and boost growth in this strategic niche. The acquisition of Mademoiselle Desserts, which was completed in October 2024, enabled Emmi to significantly strengthen its market presence in this globally expanding category. Emmi has built a reputation as a leading provider of premium desserts in France by providing an innovative patisserie range and leading the way in in-store bakery and food service offerings. As a certified B Corporation, Mademoiselle Desserts adheres to the same values as Emmi and is committed to making a positive impact on society and supporting environmental sustainability for a responsible economic future.
With the latest expansion of its strategic niche, Emmi is creating a new desserts organisation characterised by a high-quality, innovative and comprehensive range, along with strong customer partnerships.
As a “category captain”, Emmi brings all major dessert traditions under one roof and can offer its customers an innovative and high-quality dessert portfolio. Emmi is consolidating the management of the dessert companies under the leadership of Didier Boudy, the current CEO of Mademoiselle Desserts.
Switzerland and cheese belong together, just as Emmi and cheese have been perfect partners for over 100 years. The rich tradition of craftsmanship and remarkable innovative strength is reflected in a wide product range, which includes a semi-soft cheese, AOP specialities, and raclette and fondue cheeses. Particular importance is attached to speciality cheese, which Emmi has defined in its strategy as one of four strategic niches it positions globally.
Emmi’s Kaltbach brand is synonymous with cave-aged, premium cheese specialities. It boasts a distinctive unique selling point and quality attribute that is particularly appreciated by consumers abroad. Kaltbach Creamy cheese is particularly popular. The majestic natural sandstone caves in Kaltbach, Lucerne, offer a unique climate for maturing cheese. Speciality cheeses made from fine Swiss milk that are matured and refined here can bear the exclusive AOP quality seal.
The quality of Emmi’s speciality cheeses is internationally recognised and regularly receives awards, ranking highly in various categories at the prestigious World Cheese Awards. The jury from over 40 countries awarded 25 of the 41 specialities submitted by Emmi’s international teams with Super Gold, Gold, Silver and Bronze. Swiss Käsermeister Reserve, Käserei Studer and Humboldt Fog from Cypress Grove in California received the highest Super Gold award in the USA, which is just a small selection of the remarkable successes notched up by Emmi teams from Switzerland and the USA.